Outsource It – Common Mistakes Made

Warning: gzinflate() [function.gzinflate]: data error in /home2/chrissti/public_html/pennystockrobots.com/reviews/wp-includes/http.php on line 1787

To work in internet marketing it is a great idea to build a virtual team and outsource it. When you outsource it, you need a web guy, you need someone who helps with your off site promotion stuff as well. You need a few key players who’ve been skilled up in particular tactics. You obviously need a video guy, someone doing some sort of article or writing related stuff and then after you’ve mapped out that strategy, you just talk to your team and say things that need to be done.

The tasks that you need to be involved in are things where it’s really at the top end working with the client generating the content. Then it is going to be distributed out through the different media, be it taking the videos that you do and getting transcripts done and posting them out as videos or posting the videos themselves. When you are required to make over a site, you need to be involved personally. That sort of stuff is hard to outsource.

From there you identify what your objectives are when you outsource it. You pick off what those low hanging fruit, easiest hidden resources are and go for those methods.

I’ll stress importance again, it comes back to the objective. We get so caught up in the process. Which software do we want to use? It’s not even serving your objective, it’s creating more work and you’re spinning your wheels.

To change gears, consider how you go about implementing some of this online and off line publicity to drive traffic to the sites. One of the mistakes people make, new people make is that they don’t use leverage. There are still some other very internet marketing 101 things going on, like there is no offer, no call to action on the site mainly around an opt in box, whether you use a squeeze page or an opt in box. The biggest mistake is it’s below the fold.

The other biggest fault I continue to see is in the copy and that is that the information is more about the company than about the benefits that the visitor will get from buying the service or the product that you recommending or talking about or selling.

Other than that, the big one in the new media is not having text to go with non text media. So search engines cannot find you if you’re using a lot of audio and a lot of video. I’ve seen a lot of video blogs with a lot of great information but there’s no good headline or summary of that information, it’s just, hey, check out my latest video post. People aren’t sitting down searching, ‘hey, video post.’

The primary thing I still see is the keywords people choose are still the solution and not the pain. So if you’ve created this new invention and you expect people to be searching for it, that won’t work. The most basic example is, people type in headache or migraine, they don’t type in paracetamol. I continue to see that on keyword selection.

It’s important to remember, keyword selection is one of the most important things and one of the first places, at least when you get to the point of building your website that you need to focus on. It’s important to figure out the point at which your clients, the cycle they have, the point at which they are in the buying part of that cycle. You need to discover how to get in front of them and then find those keywords.

To research long tail keywords is important. Let’s say they’re going after a particular camera or something like that and you go for the specific model number because that is a buying person. Similarly, if someone has a problem with a headache, we need to know what is it that they’re typing into the search engine at the time of them having a headache.

Learn more about SEO techniques. Visit www.davidjenyns.com today.

Tweet This Post 

Which Outsourcing Jobs To Free Your Time

Warning: gzinflate() [function.gzinflate]: data error in /home2/chrissti/public_html/pennystockrobots.com/reviews/wp-includes/http.php on line 1787

Whenever you’re working with a potential client to build or improve his website, there are lots of things that you can do to outsourcing jobs. Certain things you’re going to need to do. It’s not possible with twenty-four hours in a day to do every tactic under the sun, so when you go through that process, so you need to prioritize. You’re going to sit down with a client, you’re going to need to talk objectives, strategy and map out the tactics.

It goes without saying that to try and do all these things in one go all at the same time is going to be quite heavy going unless you have some heavy duty systems in place.

We need to get from, here’s what needs to be done, to getting it down without you necessarily really being in there in the real world. Yes, we can go ahead and do blog comments, for example.

When someone asks you, as a customer, can you do this, the answer is always yes, how much money do you have? On a higher level, if the person has a website but they have no free offer or free report, I’ll often interview them. I had a health care company who taught doctors how to not cut off the wrong leg, using an air safety checklist.

About 90,000 people a year are killed in the United States in hospitals by medical mistakes every year. That’s like a 747 Jumbo crashing every day. If a Jumbo crashed every day, the place would be in an uproar but because it’s someone’s Grandma in a little hospital and they get a shot with ten times the dose that they need and they get killed, it’s not news. But 90,000 people a year get killed by medical errors.

When doing my outsourcing jobs and one, I train them on how to say that. They would go round saying, well, 90,000 people get killed in the United States every year, and everyone says, well there are 500 million people, those are acceptable odds. Contrast that with putting an image to it, a Jumbo jet crashing every day. Oh gracious, the horror! because we’ve ridden on planes.

On a higher level, I’ll work with them on the strategy. I’ll create an audio where I interview them. ‘Hi! Welcome to Healthcare Matters. Today’s show is focused on the mortality rate in hospitals across the United States. This is totally unnecessary. With us is a special guest and expert Bert Steveharden who is the owner of the company and knows all this stuff.’ I interview them. Now they have a free audio to give away on their site.

That kind of thing I will be personally hands on because it’s fairly strategic, it’s something that’s creating media, so I’ll be on the video or on the audio with them.

However, once we’ve made the number of audios, and you can make twenty to forty videos in half a day, easy, no script, no nothing. They already know the information, they just need to be cued. So I’ll help them with that.

Then for anything else, the systems, like video placements, YouTube and all that, I’ll have subcontractors that I outsource to. Their role is really just to put in the keywords, the meta tags and get it distributed and they’ll use a tool like Traffic Geyser from my friend Mike Koenigs. I find a tool. I usually have two or three that we’ve tried. There are quite a few things that go bust. We’ll go through suppliers until we find the right ones.

Everyone who is doing this outsourcer thing doesn’t want to hear that sometimes it doesn’t work. Eventually what happens is, the cream of the crop rises to the top. Over time you eventually find one to three suppliers in the area that you want that you keep under your wing and those are the people you subcontract to if you’re offering services.

So I’ve got a great web designer. He can have a blog up in twenty-four to forty-eight hours for my radio show clients. He just turns it around. He knows how I work, he knows the system I teach to people. They need a PodPress blog, they need a banner, they need a footer, they need a two or three column blog and here’s what goes on it. There’s a pattern to it. Once you’ve got a relationship, we just give him the pattern and there are just things you can’t work around, like experience.

I’ve worked out several projects when outsourcing jobs. I say, remember what we did with that guy in New York, do that again, only this time make it red. So any time you know you’re going to duplicate something for someone, use your own experience as a template. That is the best thing I can say there. There is no easy answer. There is no God coming down from heaven with a golden finger touching people’s websites.

Want to learn more about Daryl Guppy? Visit www.davidjenyns.com today.

Tweet This Post 

Who Is David Jenyns?

Warning: gzinflate() [function.gzinflate]: data error in /home2/chrissti/public_html/pennystockrobots.com/reviews/wp-includes/http.php on line 1787

Who is David Jenyns? What about him? What can he do to help you? From being a trading coach, to being an SEO specialist, and everything in between, David Jenyns is a man who can help you and your business in a myriad of ways.

If you are someone who is into trading or internet marketing, or just plain business in general, David has something to help you achieve your goals and dreams.

As a trading coach, he can help you with your trading needs with just a couple of minutes of his time. A couple of minutes is all he needs and he can transform the way you think about trading. He can turn upside down, inside out the way you think and help you realize your true potential. And that is just the tip of the iceberg.

Aside from his trading skills, he is also an expert SEO specialist who can guarantee making your site one of the highest ranking sites in any search engine. That’s how good he is, and if you are an owner of a business in need of some SEO magic, David is your man.

Running melbourneSEOservices.com, he has clients from all around the globe and is steadily rising as one of the top SEO services in the world. Give him enough time, and it will be number one. He can do that. Just wait and see.

Aside from all those, he is also a successful entrepreneur with his successes recorded in the media. It is no wonder therefore that David is rising above the rest not only as a trading coach and SEO specialist, but also as an internet marketer.

Internet marketing is never easy, and anyone who has gotten into it will let you know that. But that is not something to be deterred about. Take a look at what David Jenyns has in store for you from his Daryl Guppy interviews, to his Animoto review, David’s site has something you can use for your business.

Learn more about SEO techniques. Visit www.davidjenyns.com today.

Tweet This Post